dotMobi Advisory Group

News from the dotMobi Advisory Group Team

The dotMobi Advisory Group (MAG) has grown to over 100+ global members, continues to develop global initiatives and supports industry alliance programs. Highlights of recent MAG and MAG member community developments include:

MAG Mobile Advertising Task Force announces the release of its ‘Mobile Advertising in a .mobi World’ position paper with Call to Action defined to advance the development of the Off-Portal marketplace.
Mobile Web USA 21-23 January 2008 is now the Official Event of the dotMobi Advisory Group; includes MAG Members discount offer.
MAG endorses Mobile Marketing Association’s Mobile Marketing Forum event 14 November 2007 in Los Angeles; including MAG Member discount offer.
MAG Membership now available with on line credit card payment option: Join the MAG today.

Heading into December, the MAG will be advancing task force initiatives for Mobile Advertising, Mobile Commerce, Mobile Search and additional mobile web in public sector programs. Collaborate with our members, alliances and dotMobi to shape the future of the global mobile Internet economy.

Best regards,

Michael J. O’Farrell Chair and Executive Director dotMobi Advisory Group	Wendy Holloway Association Manager dotMobi Advisory Group
Simi Grosman Marketing Services dotMobi Advisory Group	Jostein Algroy Business Development dotMobi Advisory Group

http://advisorygroup.mobi

MAG and MAG Member News

dotMobi Advisory Group Announces Formation of Global Mobile Advertising Task Force; Positioning Paper Defines Mobile Advertising Ecosystem

dotMobi Group Eyes Advertising – Wireless Week

Taxi.mobi Lights Up Domain Auction at $75,000

3 launches 3skype.mobi

The MAG demonstrates Mobile Prototype of World Digital Library at UNESCO Meeting in Paris

MAG Mobile Advertising Task Force Formation and Call to Action

The dotMobi Advisory Group (MAG) today announced the formation of its Mobile Advertising Task Force, led by Millennial Media SVP Eric Eller as Chairman and Smaato CMO Harald Neidhardt as Co-Chair. The first deliverable is a position paper being released today entitled, “Mobile Advertising in a .mobi World,” which defines the global mobile advertising ecosystem and outlines opportunities for off-portal mobile advertising on Web sites developed on .mobi domains.

MAG members contributing to the paper include Millennial Media, Smaato, Nubiq, Vantrix, Nokia, dotMobi, Add2Phone, M:Metrics and The Weather Channel Interactive. The position paper is also supported by MAG alliance member the Mobile Marketing Association (MMA), which represents more than 500 member companies worldwide.

The paper is free for download at http://www.advisorygroup.mobi/mobileadvertising/whitepaper .

Through the leadership and vision of the task force, the MAG will aggressively explore and define made-for-mobile Web product, policy and commercialization opportunities for mobile advertising in the off-portal marketplace. The task force is responsible for:

· Defining the global mobile advertising ecosystem for the off-portal marketplace;

· Developing best practices and policies for mobile advertising on .mobi domains, based on published guidelines by the Mobile Marketing Association (MMA);

· Developing relevant business models for off-portal mobile advertising on .mobi domains;

· Helping brands and operators monetize off-portal opportunities; and

· Supporting innovation and growth of off-portal mobile advertising through education and market research initiatives.

As the off-portal mobile Web advocate, the MAG will address mobile advertising challenges, benefits and opportunities inherently underdeveloped in the off-portal mobile web industry. By leveraging alliances with trade associations and other standards bodies, the task force will define best practices and business models for presenting the most compelling, rewarding and intuitive user experiences for mobile advertising in the off-portal marketplace.

The MAG is actively recruiting participants to join its Mobile Advertising Task Force from private and public sector organizations around the world. For inquiries about the MAG Mobile Advertising Task Force or other MAG initiatives, please contact Simi Grosman, MAG Marketing Services, at simi.grosman@advisorygroup.mobi.

dotMobi News from Blog.mobi

forumWeb.mobi: Sei pronto?

One of the things that's always interesting -- in a good way! -- for us at dotMobi is when we're able to bring together our investors to work on specific projects.

And as you might guess from the headline of this post, one project that I've got at the top of my mind right now involves our good friends from Italy, TIM. The project is forumWeb.mobi: a special, one-day event we're hosting with TIM and with Ericsson to help tech pros and marketing pros become better acquainted with the mobile web in general ... and .mobi specifically.

It's a completely free day with lunch and post-events cocktails included, but even better is the variety of speakers. As you might suspect, the roster includes TIM, Ericsson and dotMobi speakers, but it also includes representatives from companies like Future Platforms, Dada and M:Metrics.

So if you're going to be in Rome on 29 November 2007 -- and you have a good grasp on the Italian language -- don't be shy about signing up to attend.

.mobi Sites Live

There are now over 750,000+ .mobi domains registered world wide. Each week more .mobi domains go live with useful content. Grab your mobile phone, launch your browser and check out a few of the interesting sites featured on the dotMobi Showcase site.

http://calfire.mobi

http://tbs.mobi

http://coolgorilla.mobi

http://hostels.mobi

http://mobiseer.mobi

If you have a .mobi site you think might be of interest to our Member network, please email us at info@advisorygroup.mobi and let us know.

If you would like to submit your site to dotMobi for consideration as “Site of the Week” go to http://mtld.mobi/showcase and submit the details. All sites submitted for posting must be dotMobi-compliant and score 5 out of 5 on the Mobi Ready Report at http://ready.mobi. For more free dotMobi tools and services go to http://dev.mobi and http://site.mobi.

Events

Visit the MAG Website for a complete and up-to-date list of MAG, dotMobi and Industry related events.

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Mobile Web USA and the .mobile Internet Forum

21-23 January 2008, San Francisco California

MAG members receive up to 15% Discount on Delegate Passes and Sponsorship/Exhibit Programs

Start-up Developers get up to 50% Discount on Delegate Passes

Mobile Web USA 22-23 January 2007

Define the Future of the Mobile Web Sphere...

Ÿ Gauge the importance of buddy-centric services to your business

Ÿ Why mobile advertising and why now? Understand how to build brands in a mobile environment

Ÿ Learn whether widgets are the key to the future of Mobile Web

Ÿ Examine handset requirements and new design trade-offs in internet ready phones

Ÿ Assess successfully optimised data for the mobile device

Ÿ Discover long-term sustainable content plays for Mobile Web

Ÿ Determine whether the new broadband media value chain is forcing the mobile industry to increase openness

Ÿ Investigate whether data rates drive consumption

Ÿ Discuss how to foster innovation in the ecosystem and encourage mobile consumerism

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.mobile Internet Forum presented by the dotMobi Advisory Group: 21 January 2007

The .mobile Internet Forum is a Pre-Conference Workshop held in conjunction with Mobile Web USA (exclusively co-located with Mobile Advertising & Marketing USA)

The .mobile Internet Forum will provide all business innovators, brand marketers, venture investors and technology leaders with all you need to know about the emerging made-for-mobile web world serving over two billion consumers globally.

The morning sessions will feature leading mobile internet industry experts providing insights and direction to the future of Mobile Web. Lunch will be served up with our .mobile Internet Forum Launching Pad allowing start-ups to give our attendees an elevator pitch on what’s next for the Mobile Web. The afternoon will be split into two tracks: Business & Brands in a Mobile Web World and Mobile Web Domains & Developer Programs.

Learn from Industry experts the key success factors on how the internet is being made mobile globally; get the latest developer tools and resources available to build made-for-mobile web sites and services; and preview future mobile web product initiatives to build new revenue stream opportunities, all of which can contribute to the expansion of your organisations market position.

Click here for the .mobile Internet Forum programme outline

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Mobile Marketing Forum, Los Angeles, 14 November 2007

The next key industry event for the Marketing Industry is the Mobile Marketing Forum in Los Angeles California, USA 14 November 2007. MAG Members will receive a 15% discount for this event. Please contact Wendy Holloway, MAG Association Manager, for more information on how to register with the MAG 15% discount at wendy.holloway@advisorygroup.mobi

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The MAG has a busy schedule of events in November. Meet MAG Executives at the following events:

Mobile Marketing Forum, Los Angeles, CA

Mobile Internet World Conference, Boston, MA

Michael O’Farrell, MAG Executive Director speaks at “Interactive to the Max 2007” in Toronto, ON

Join the MAG

For more information on how to join the MAG, download the Membership Prospectus from the MAG website. There are four membership categories ranging from Foundation Sponsor to Observer member. To discuss your membership options, please contact Simi Grosman at simi.grosman@advisorygroup.mobi, who will be happy to provide you with more information.

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