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2008 MAG
Steering Committee Announced
The
2008 MAG Steering Committee held its first meeting
during the Web Mobile USA event in San Francisco, using
that venue for a face-to-face discussion to advance the
development of the MAG as one of the industry leading
trade associations for the Mobile Web. The following
companies/individuals have been nominated and elected
to the 2008 MAG Steering Committee:
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Akmin Technologies – S. Prashanth, CEO
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Boomcast
Entertainment Corporation – Michael J.
O’Farrell, Chairman
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Carlson Marketing Worldwide
– Douglas Rozen, VP/Global Lead - Interactive
& Mobile
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GoDaddy –
Tim Ruiz, Vice President, Corporate Development &
Policy
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iLoop Mobile
– Michael Becker, EVP, Business Development
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Millennial Media –
Eric Eller, Senior Vice President, Products and
Marketing
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Mobility.mobi – Andres
Kello, Owner
§
Nokia – Lauri
Hirvonen, Senior Business Development Manager
§
QuickPlay Media
– Mark Hyland, Vice President, Marketing
§
SinglePoint –
Douglas Busk, VP - Industry Relations
§
Smaato – Ragnar Kruse, CEO
§
Sony – Renaud Di
Francesco, Head, Europe
Technology Standards Office
§
The Weather Channel –
Pascal Racheneur, Director, International
A press release announcing the
2008 MAG Steering Committee hit the airwaves on Monday
February 4th 2008. (http://www.advisorygroup.mobi/news_steering_members.htm).
We would like to congratulate our
newly appointed 2008 MAG Steering Committee and thank
them for their leadership support and commitment to
help grow the MAG in 2008.
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MAG Task
Force Updates and Open Invitation for Participation
Mobile
Commerce Task Force (MCTF)
Chair:
Carlson Marketing Worldwide
Co-Chair: Bango
Mobile payments
in the Off-Portal marketplace are a huge opportunity
for all industry stakeholders: from credit card
transactions to discount couponing
to loyalty rewards redemption. Unfortunately, there are
no global best practices or industry style guides in place
for Mobile Web merchants, financial service providers
and developers to support. Additionally, limited mobile
payments programs outside of On-Portal Mobile Operator
billing solutions have been sanctioned and have
succeeded in the mass market mobile industry. In 2008,
the MCTF will examine the key stakeholders in the
Mobile Payments Ecosystem, outline suggestions for full
industry collaboration in the Off-Portal marketplace
and publish one of the first global Mobile Payments
Style Guides and Best Practices. We highly recommend
joining the MAG MCTF if your company is actively
involved in the Mobile Commerce and Payments arena.
Mobile
Advertising Task Force (MATF)
Chair:
Millennial Media
Co-Chair:
Smaato
Following
the successful release of Mobile Advertising in a .mobi World
Position Paper in 2007 (http://www.advisorygroup.mobi/mobileadvertising/whitepaper.pdf),
the MATF is now exploring the proposed Calls To Action
outlined in the paper and will be active at upcoming
industry events (ad:tech and
CTIA Wireless 2008) to further educate and engage with
Mobile Advertising Ecosystem vendors to advance the
developments in the Off-Portal marketplace. The MAG
MATF invites all industry stakeholders to participate
in the task force initiative; including advertising
agencies, brands and marketers to work together with
our mobile industry vendor, developer and operator
member community.
Mobile
Multimedia Content Task Force
(MMCTF)
Chair:
Vantrix
Co-Chair: QuickPlay Media
To engage
mobile consumers with highly-entertaining, rich audio
and visually compelling mobile content, the mobile
content industry needs to provide services and support
cross all mobile device platforms, independent of
mobile network, especially in the Off-Portal
marketplace. From mobile device class recognition to
mobile operator data service plans to multimedia
content formatting, the MMCTF will examine industry
standards and best practices – in place and under
development – for Rich-Media, Audio and Streaming
Content services to publish its Off-Portal marketplace
position paper and recommended style guide in 2008.
This MAG task force is in the creation phase and will
announce its final charter before the end of Q1/2008.
Mobile
Browsing Task Force (MBTF)
Chair:
Akmin Technologies
Co-Chair:
TBC
Advances in
the W3C Mobile Web Initiative and OMA Browser
Technologies Working Group have been identified as
projects for the MBTF to keep abreast of for the next
version of the Mobile Browsing Style Guide. As these
standards and industry best practices progress in 2008,
the MBTF will continue its efforts to review and revise
Version 1.0 of the published Mobile Browsing Style
Guide accordingly, provide input to improve the open
Mobile Web testing tool ready.mobi
provided for free by dotMobi, and continue with a
series of Mobile Web development educational seminars
open to all MAG community members. Last month’s
MAG sponsored webinar “Understanding & Implementing
Mobile Web Standards” delivered by Jo Rabin,
author of W3C’s Mobile Web Best Practices and MobileOK, was a tremendous success
and available to all MAG members through the MAG Forum.
The next MBTF webinar scheduled for February 20, 2008
will be hosted by Ronan Cremin of dotMobi featuring an
overview of Mobile Web Developer Tools and Resources.
Other MAG Task Force
initiatives set to launch in 2008
.mobi
Compliance Task Force (DCTF)
Chair: iLoop Mobile
Co-Chair:
TBC
Target
launch in Q1/2008
Mobile
Search Task Force (MSTF)
Chair: Mobile Content Networks (MCN)
Co-Chair:
TBC
Target
launch in Q1/2008
.mobi
Premium Names Task Force (DPNTF)
Chair: Sedo
Co-Chair:
TBC
Target
launch in Q2/2008
Mobile
Internet in Developing Countries Task Force (MIDC)
Chair: 2008
TBC (Library of Congress in 2007)
Co-chair:
TBC
Initially
driven by the Library of Congress, MAG members
successfully prototyped the Mobile Web experience for
the World Digital Library presentation to UNESCO in
Q4/2007, the MIDC task force will review its continued
development and scope of work for 2008 by Q2/2008.
Public
Sector Programs Task Force
(PSPTF)
Chair: SinglePoint
Co-Chair:
TBC
Target
launch in Q2/2008
MAG
Task Force work is based on four core values, which is
embodied within the MAG Charter and Operating
Procedures. These values are:
Inclusiveness - the MAG is open to all commercial actors
internationally and also embraces the agendas of these
actors equally and unequivocally.
Integration - The MAG will integrate the agendas of all actors
globally in order to provide the foundation, framework
and facility to encourage dialogue, debate and
collaboration.
Interdependence - The MAG will embrace the global mobile
Internet industry initiatives and agendas to empower
all actors through an open, cross-pollination platform.
Insurance
- The MAG guarantees transparency to all actors
globally on business, technology and commercialization
issues.
The MAG Secretariat will be
outreaching to each MAG member to confirm which task
forces they would like to participate in. Notices for
meetings will soon be sent to only those members who
have signed up to participate in a particular task
force initiative. If you would like to send this
information in advance to Wendy, please do so at wendy.holloway@advisorygroup.mobi.
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New MAG Education Council and
Marketing Council take flight in 2008
January 2008 kicked off with the
creation of two new supporting councils within the MAG. We
encourage all our MAG members to get involved in these
exciting new initiatives and welcome new MAG members to
join our drive to build a better Mobile Web trade
association.
Led by Michael Becker, EVP Business
Development of iLoop Mobile,
the MAG Education Council (MEC) will focus on increasing the industry’s body of knowledge
of the Mobile Web, its development, use (both On-Portal
and Off-Portal, with a primary focus on Off-Portal), and
those variables that will drive its effective use and application
in any number of market sectors; including but not
limited to, sales & marketing, education, business,
customer care, and more. MAG educational programs, webinars, workshops, events and
publications will be delivered through the MEC
leadership. The MEC is currently in planning stages and
will announce its charter and agenda for 2008 by end of
Q1/2008. If you are interested participating
in MAG Educational Council programs, please contact Wendy
Holloway, MAG Association Manager at wendy.holloway@advisorygroup.mobi.
The MAG Marketing Council (MMC) held its
kick-off teleconference this week. Created from input by
our MAG community members, the MMC will become the key communications
resources for MAG internal and external communications,
public relations and industry outreach (via other
industry forums, analysts and media). The MMC is currently in planning stages and
welcomes support from all industry stakeholders to contribute
to its global mandate and efforts. For more information
about the MMC and for MAG sponsorship opportunities
(newsletters, web sites, webinars,
publications and events), please contact Simi Grosman,
MAG Marketing Services at simi.grosman@advisorygroup.mobi.
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Call for Papers – MMA
International Journal of mobile Marketing
The MMA has a call for papers due out in time for
the June 2008 issue of the award winning International Journal
of Mobile Marketing. Papers are being accepted from
academics, industry practitioners and thought leaders.
Learn more about submitting your article for
review and consideration for publication in the journal,
click here http://www.mmaglobal.com/modules/article/view.article.php/1432.
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Mobile Web USA January 2008 in San Francisco:
A Great Event Kicked-Off 2008 for the MAG
Mobile
Web USA recently
took place in San
Francisco. The 2-day event was the
first in a series of global conferences organized jointly by
the dotMobi Advisory Group and Informa Telecoms. The event provided the latest updates on Mobile Web
developments and featured speakers from industry leaders
including Facebook, Yahoo!,
dotMobi, Amazon, AOL, Reuters, U.S Cellular, Carlson
Marketing, Orange,
3/Hutchsion Whampoa and many other
leading brands.
The
conference was preceded by a one day pre-conference workshop
hosted by the MAG. The .mobile
internet forum outlined immediate commercialisation
opportunities in the mobile internet world and featured key
MAG member insights into leveraging dotMobi and MAG member
services to build out innovative new Mobile Web and .mobi
domain based offerings.
The MAG workshop offered attendees access to new
developer tools, new product releases and networking
opportunities for brands and the mobile web developer
community. MAG member speakers included: dotMobi, mobility.mobi, Bango,
Carlson Marketing, Millennial Media, Smaato, SinglePoint, Medio,
Vantrix, MCN, iLoop Mobile,
Nokia and 3/Hutchison Whampoa.
MAG
and Informa are now planning for Mobile Web Europe and Mobile
Web Asia for the Fall 2008 – for more information on
the Mobile Web Global Series and sponsorship/exhibitor
opportunities, please contact Simi Grosman, MAG Marketing
Services at simi.grosman@advisorygroup.mobi.
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MAG at Mobile World Congress
Mobile World Congress - Hall 7, Stand
7H49
Monday 11 to Thursday 14
February 2008
Fira
de Barcelona, Spain
http://www.mobileworldcongress.com
Sponsored by dotMobi (mTLD Top Level Domain Ltd.), the MAG team and MAG members
including: Akmin, dotMobi, iLoop
Mobile, Nubiq, Smaato, Carlson
Marketing and more will be exhibiting in Hall 7, Stand
7H49. The exhibit consists of 5 pods which we have made available
to our voting members at no cost and includes a couple of
Exhibit Only passes. As exhibitors at the Mobile World
Congress, the MAG has a few Exhibit Only passes still
available for our MAG voting members. For more information about the MAG at Mobile World
Congress or to set up a meeting with MAG executive or
members, please contact Simi Grosman, MAG Marketing Services
at simi.grosman@advisorygroup.mobi.
Other MAG
Member Events Scheduled for 2008
10-15 February -
ICANN Asia
Pacific 31st International Public Meeting, New Delhi, India
1-3
April - CTIA Wireless
2008, Las Vegas, USA
15-16
April - Mobile Marketing Forum, London, UK
8-9
May - Mobile Entertainment Market (MeM 2008)
10-11
June - Mobile Marketing Forum, New York,
USA
To Request a Speaker
for your event, workshop or program and/or have MAG
endorsement for your Mobile
Web activities, please contact Simi Grosman, MAG Marketing
Services at simi.grosman@advisorygroup.mobi.
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2008 dotMobi Advisory Group Membership
The MAG enables
its members to keep in touch with market trends and
understand, assess and prioritise the needs of the Mobile Web
community. It acts as a vehicle for mobile industry
stakeholders to network and voice their opinions and ideas
for the betterment of the Mobile Web experience.
To have your
voice heard and stake your claim on the future of the Mobile
Web industry, join the MAG today online at http://www.advisorygroup.mobi/membership.htm or...
Contact Michael
J. O’Farrell, MAG Chair and Executive Director, at michael.ofarrell@advisorygroup.mobi to find out more about what the MAG has to
offer your organisation.
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